Principles

Empathy

Build empathy with communication and observation. It allows me to see the business opportunities and customer pain points from different perspectives.

Lean

The only way to validate an idea is to show it to its audience. Deliver the prototype with proper fidelity and learn quickly from their reactions and feedbacks. The lean approach also provides focus on what matters, helps the team arrive at a simple and elegant solution.

Simplicity

People rarely complain about simplicity. It can have a significant impact on the success of a business, as complex designs can lead to confusion and frustration among users. I’m rigourous about simplisic design that helps users understand the context, stay focused and complete their task with ease.

Snr. Product Designer
Zip Co
Dec 2020 to Present

Product Designer
Pocketbook
Dec 2020 to Aug 2021

UX/UI Designer
Beam Wallet
Dec 2018 to Dec 2020

Product Designer
AlphaThree.cn
Jan 2017 to Jul 2018

Co-Founder, UX Designer
Yowo Hub
Apr 2015 to Oct 2016

UX Designer, PM
Zhaoyi Digital
Jan 2014 to Jun 2015

UX/UI Designer
Zhaoyi Digital
Jan 2010 to Dec 2013

Web Designer and Developer
SurroundPix
Jan 2009 to Dec 2009

Web Designer and Developer
Publishing and Broadcasting Limited
May 2007 to Dec 2007

Skills and Tools

Education

Bachelor of Digital Media(Hons)
UNSW 2004 – 2008
The Honorary Mention Best 3D CGI for the Best Performance in Digital Media.